A style study — not a real store, not affiliated with Jiyong Kim · more
Jiyongkim faded study

Chinese tea · sun-faded cloth

Half in shade, half bleached out

Dusty khaki canvas, a surviving patch of worn sky, and a tea ball the sun has taken back on one side. The fading is the graphic.

Weathered khaki canvas with a faded teal sky patch; one large pu-erh clump, dark brown on the left half and sun-bleached grey on the right

Thirty-four teas, seven categories

34 teas · 7 categories

Wear it as it fades

All tees and hoodies →

What the fading is

Every surface here has been left out in the light: khaki cloth, ink gone grey-green, a strip of sky that has lost most of its blue. The tea is photographed the same way, dark and oily on one side, bleached pale on the other, because that is what time actually does to a pressed leaf. Nothing is glossed and nothing is saturated back up afterwards. Left alone, this tea only improves; the same holds for a garment worn long enough to lose its colour. The approach follows Jiyong Kim's sun-bleaching practice as we read it. This is a design study rather than a store: nothing is sold here, and we are not affiliated with, sponsored by or endorsed by him or his label.